Creating awareness and loyalizing clients
When we started out working with the team at GRENKE, in 2014, operational leasing was a business model rather new on the Romanian market.
The Group had opened 2 branches in our countries and were looking to expand their business from the IT area to other high interest industries as well.
As a cost-effective means to finance any business ready to grow, our client was bringing an innovative solution to a country that, we already knew, needed to encourage entrepreneurship.And up to satisfying all internal & organizational needs for communication materials (e-mail formats, signatures, client & partner presentations, company video etc).
This was an opportunity to make a real difference and spread the good news, making sure that the right information reached the right audience.
So, our efforts focused on creating awareness together with generating new leads, and on loyalizing existing clients while strengthening and expanding their partnership network.
Over the years we’ve worked on many projects, both small projects and multi-channel integrated campaigns: from booth concepts with production (Print&Sing, TIB – Bucharest International Technical Fair) and print materials (magazine inserts, flyers, roll-outs etc), to online marketing strategies (AdWords campaigns – Search, Display & Video, newsletter campaigns, website SEO & copy, HTML landing page layout, copy & implementation, banners, infographics, LinkedIn posts etc.), and up to satisfying all internal & organizational needs for communication materials (e-mail formats, signatures, client & partners presentations, company video etc).