The neuro-powered research layer combines in-depth interviews with Implicit Association Testing (IAT) and a declarative questionnaire, to look at:
When it comes to choosing from the product category and using specific brands, in order to determine your brand’s competitive advantage in comparison to other brands on the market.
What creates brand trust and makes people trust your company? By looking at how brand promises align with customer expectations & values, we can determine beforehand what levels of engagement the product will have and whether it nurtures brand loyalty or not.
Based on the previously collected consumer insights and on our domain knowledge, our team of communication and marketing experts will draw a comprehensive communication strategy that will help your company meet its business objectives regarding the product launch or repositioning.
This stage boils down to the straightforward creative execution of product design & packaging, branding, campaign concept, core messages and key visuals, in-store branding and online presence.
Our full-service advertising department will take care of the whole process, from production, event management, complex multichannel advertising, up to web development and in-store brand activation.
Built on a deep understanding of the market and the needs and expectations of different customer segments.
That reaches each customer segment, with relevant and tailored messages sent through carefully selected communication channels and that meets the company’s business objectives.